Sportsworld Group, the leading international event services company, has acquired the full share capital of Mango Event Management Limited (“Mango”) for an undisclosed sum. The agreement will significantly enhance Sportsworld’s range of creative event experiences and enable it to establish an even stronger share of the growing hospitality and events market.
Mango specialises in the organisation of tailor-made experiences in four main product areas: Mango Sport for the design and delivery of hospitality programmes in the UK and abroad; Mango HOST for concierge services; Mango Events for conferences, celebrations, team-building and incentives; and Mango London for in-bound MICE.Clients include Coca-Cola, UBS, T-Mobile, Burger King and HSBC.
Commenting on the acquisition, Chad Lion-Cachet, Chief Executive of Sportsworld, said:
“We are delighted to have secured an agreement with Mango. The combination of our companies’ respective core competences – Mango’s creative event programming and Sportsworld’s proven logistics capabilities – makes for a perfect fit. As the media landscape continues to fragment and more spend is allocated to sponsorship and live events,we now have added capacity and skills to help us deliver the brand experience our clients expect – whether that is applied in the world of sporting occasions, corporate conferences, awards dinners or private functions.”
Lindsay Whitmore, Managing Director of Mango, added:
“The marriage with Sportsworld provides Mango with much desired logistical expertise, improved industry relationships and a broader portfolio of services to offer clients – Sportsworld’s credentials and experience in the Olympic arenaare second to none. In addition, the two companies reflect the same values and I am confident that clients and staff in both businesses will reap the benefits of this strategic union. I couldn’t be more delighted and more excited about the future.”
Under the terms of the agreement, Mango will continue to operate under its own name and from its offices in London. Lindsay Whitmore will join the Sportsworld Group board and the two companies will collaborate on developing new concepts and delivering client programmes to achieve agreed business objectives.
HMT were the exclusive advisors on the transaction as well as in charge of conducting the due diligence.