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Daniel Kelly


Daniel is a financial modelling expert with 20 years experience in managing companies and raising funds.

Daniel obtained his MSc in Social Research and Social Policy from Oxford University. After qualifying as an accountant, Daniel started his transaction support career at PwC working in the Business Modelling Solutions Team. During his time at PwC, Daniel was selling, developing, and reviewing complex financial models for his clients as well as spending three of his seven years there as team leader for the financial modelling team of 17 consultants. Daniel left PwC to join the global IT services and consultancy firm Fujitsu as a Bid Finance Lead and Business Consultant where he was working on transactions ranging from £5 million to £80 million.

In 2014, Daniel set up his business consultancy practice and recently, Daniel led the modelling and financial appraisal of a projected £500m+ IT project, leading the forecasting across six global regions of a FTSE100 company.


Daniel lives in North London with his wife Caroline and their three teenagers Jack, Samuel and Sophie.

When not working on financial models, Daniel enjoys playing guitar and running but never more than 5K! Daniel also volunteers as a mentor helping adults without formal education. Daniel fulfilled his childhood dream and got an articulated lorry license, although he doesn’t use it anymore!