Project Description

HMT LLP undertook financial due diligence for Guinness Asset Management (“Guinness”) and Maven Capital Partners (“Maven”) on their investment in all-in-one marketing platform Coniq.

Founded in 2011 by Ben Chesser, Coniq is a dynamic, fast-growing proptech business which provides customer loyalty and CRM solutions to leading developers, landlords, retailers and shopping centres across the world.

Coniq operates in 24 countries providing mobile-enabled programmes for 1,800+ brands in over 5,000 locations. The Coniq IQ suite is used by over 17 million shoppers, driving consumer spend of €1bn per annum.

Guinness and Maven invested £6.4 million to accelerate its technical development, including additional AI-driven product capabilities to automate customer loyalty activities; hiring marketing, sales and client success professionals, and expand internationally with new offices in Chicago, Warsaw and Barcelona.

HMT undertook financial due diligence on this transaction.

Hugo Vaux, Investment Manager at Guinness commented:

“The HMT team did a great job carrying out financial due diligence for Guinness on this exciting investment. They worked to a tight deadline and provided a clear and insightful report. We are looking forward to working with Paul, Corin and Will again in the future.”

Adam Bunch, Investment Director at Maven commented:

“As always, the HMT team were professional and committed in their approach to this investment for Coniq, and provided invaluable and comprehensive advice throughout the process.  We look forward to working with HMT again on future transactions.

Paul Read commented:

“We are delighted to have advised Guinness and Maven on their investment in Coniq. The business has developed an innovative solution and have become the world’s leading CRM and loyalty provider for the retail industry. We look forward to working with them again in the future.”