HMT LLP advised on the £5.5 million funding round for Nano Interactive, an advertising technology business which specialises in intent targeting based on multiple signals including online search. Maven Capital Partners invested alongside existing investors to support the business’ growth.
To date, Nano Interactive has already delivered over 2000 campaigns through its award winning platform which connects brands with premium publishers and allows advertisers and agencies to target users at the exact point of interest using a range of live intent signals, in a way that prioritises user privacy. Nano has recently experienced significant growth from blue chip brand advertisers being able to offer a more transparent, real-time alternative to other vendors in the market offering them a unique opportunity to grow rapidly to become a key player in the field.
The £5.5 million funding round from Maven, Clydesdale and Yorkshire bank and existing investors Foresight Group will enable Nano to expand their business into the United States and invest in rapid expansion of their award-winning AI driven intent targeting platform.
Following C-Suite level experience in former roles at US digital media solutions company Conversant, co-founders Carl White and Christian Geyer will utilise their established stateside network by opening a New York office to complement Nano’s existing hubs in the UK, Germany, Serbia and Poland.
With the recent disruption caused by Covid-19 and surge in online media consumption it is more important than ever for brands to stay relevant, appear in quality environments and maintain brand equity. Both advertisers and publishers want to work with innovative platforms that can help them to get the best results whilst fully respecting the privacy of their users.
HMT, led by Paul Read and Andrew Reid undertook financial due diligence for Maven on this transaction.
Luke Matthews, Investment Director at Maven commented:
“Maven is delighted to support Nano and we greatly valued HMT assistance with this deal. Paul and Andrew were hugely resourceful and committed in delivering real insights that informed our decision making, and we look forward to working with them again in the future.”
Paul Read commented:
“We are delighted to have advised Maven and existing investors on their investment in Nano Interactive. The business has a very strong growth potential and the current Covid-19 crisis could create significant opportunities for Nano Interactive. We look forward to working with them again in the future as the business expands in the UK and internationally.”