Project Description

HMT LLP advised Rockpool Investments on their acquisition of leading account-based marketing consultancy firm MomentumABM.

With offices in London and Seattle, MomentumABM is an account-based marketing consultancy, providing advisory services that unite marketing and sales teams to grow key accounts.  MomentumABM works with blue chip and enterprise technology companies on B2B sales and marketing optimisation.

Since inception in 2011, MomentumABM has worked on hundreds of complex sales cycles, advising on over 4,000 deals and securing over $90 billion in revenue for its clients globally and has been recognized as best in class with awards from CIM, B2B Marketing, The Drum and B2ANA. Major clients include Microsoft, Oracle and Amazon.

MomentumABM will continue to be led by CEO and Founder, Alisha Lyndon. Under Alisha’s leadership, the business has dominated the ABM services category and experienced rapid growth, both in the UK and US markets, tripling in size over the last 3 years.

Rockpool invested to support the growth of the business.

HMT  undertook financial due diligence for Rockpool on this transaction.

Guy Ellis, Investment Director at Rockpool commented:

“HMT have become a trusted advisor for Rockpool transactions, consistently providing thorough and detailed financial analysis. On the MomentumABM transaction, Paul and Andrew provided an excellent report that has helped us shape our investment thesis throughout the deal. We look forward to supporting MomentumABM grow through international expansion and will no doubt be using HMT for further due diligence advice.”

Paul Read commented:

“We are delighted to have advised Rockpool and MomentumABM on this transaction. The business has become a clear market leader in the industry thanks to its innovative solutions and Rockpool’s investment will enable Momentum to develop and grow the business both in the UK and internationally. We look forward to working with them again in the future.”