Building Business Value in B2B marketing consultancies

Partner Wendy Hart and Director Ricky Lane recently hosted a roundtable discussion on business value drivers in the B2B marketing sector. Wendy and Ricky were joined by two industry and private equity specialists to co-host the session:

  • Clive McNamara, Director and Founder of The Marketing Practice who has recently led an investment round from Horizon Capital
  • Chris Price, Partner at Mobeus Equity Partners who has led several transactions in the B2B marketing sector including the investment in InboxInsight

The roundtable discussion was attended by business owners and managers of B2B marketing consultancies and together with the hosts they discussed the key attributes that drive business value in the B2B marketing sector.

Below are the main takeaways of the session.

If you would like to receive more information about the session or if you are considering entering an acquisition, disposal or fundraising process please contact our team who would be delighted to help on 01491579740.


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