Building Business Value in B2B marketing consultancies
Partner Wendy Hart and Director Ricky Lane recently hosted a roundtable discussion on business value drivers in the B2B marketing sector. Wendy and Ricky were joined by two industry and private equity specialists to co-host the session:
- Clive McNamara, Director and Founder of The Marketing Practice who has recently led an investment round from Horizon Capital
- Chris Price, Partner at Mobeus Equity Partners who has led several transactions in the B2B marketing sector including the investment in InboxInsight
The roundtable discussion was attended by business owners and managers of B2B marketing consultancies and together with the hosts they discussed the key attributes that drive business value in the B2B marketing sector.
Below are the main takeaways of the session.
If you would like to receive more information about the session or if you are considering entering an acquisition, disposal or fundraising process please contact our team who would be delighted to help on 01491579740.
We are passionate about delivering an optimal outcome for our clients and helping them achieve their personal objectives. We understand entrepreneurial businesses because we are oneOur Deals
Partners are supported by high-calibre professional staff who share our core values of enthusiasm, energy, entrepreneurialism and empathy to our client’s objectivesOur Team
Our Partners have unparalleled deal experience in the mid-market and are supported by a team of dedicated deal-doers with specialist capabilities and experienceOur Awards
We have an extensive network of acquisitive corporates, institutional investors and debt providers both in the UK and internationally though our membership of our global network ICFGOur Network