Downing and NVM invest in Channel Mum

HMT LLP advised Founder Siobhan Freegard and the shareholders of online video channel aimed at millennial mums Channel Mum on their third fundraising round. Downing and NVM invested £3.5 million to support the business.

Siobhan Freegard, the Founder and Managing Director of Channel Mum is a highly successful entrepreneur who founded in 2000 the UK’s biggest parenting website Netmums. In 2011, HMT advised Siobhan and the other shareholders of Netmums on the disposal of the business to the No 1 publisher of women websites worldwide Aufeminin.

Siobhan created Channel Mum after leaving Netmums in 2014 by gathering together a group of 10 well known vloggers to share their experiences of motherhood.  The UK’s first parenting video community grew quickly and now has 60 vloggers and influencers signed up and works with a further 500. The Youtube community has over 80,000 subscribers and has generated several million views since its creation.

HMT advised Siobhan and her team in 2015 during their first fundraising round which saw iTV invest in Channel Mum, and on the series B investment in 2016 when NVM invested £2 million to support the business.

Downing and NVM invested £3.5 million in Channel Mum which will be used to ramp up hiring, as well as invest in content and technology.

HMT secured the equity investment and provided both corporate finance and tax advice to Channel Mum on this transaction.

Siobhan Freegard commented:

“Having worked with HMT a number of times before, I knew they would be able to deliver the right investors at the right time who genuinely understand the business. As an all-female management team working in the highly-competitive digital sector, we need advisors who are agile, forward-thinking and can explain our big vision to investors. HMT did all this and more and I trust them as part of my overall team.”

Andrew Thomson commented:

“We are delighted to have advised Siobhan on her third fundraising for Channel Mum. With Siobhan and her team’s strong digital credentials, and the investment from Downing and NVM, the business has an exciting future. We look forward to continue working with them.”



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