Petbuddy Group Acquires Thrive Pet Food

HMT advised Petbuddy Group, a leading consortium of super-premium pet food brands, on their acquisition of Thrive Pet Food.

Founded in 2018 with its flagship brand Buddy Pet Foods, PBG has rapidly grown to become a major player in the pet food industry, now boasting a portfolio of eight premium brands. Each brand under the PBG umbrella adheres to stringent standards, ensuring that only the finest, natural ingredients are used.

Thrive Pet Foods, with a market presence spanning over 20 years, is cherished by European customers for its exceptional quality, consistency, transparency, and brand values. Known for its unparalleled product quality, Thrive has built a loyal customer base who trust the brand’s commitment to high standards. Thrive, already the European market leader in freeze-dried products, brings a robust portfolio of wet cat and dog food to PBG. The integration of Thrive into the PBG family is set to accelerate the brand’s growth and reach, leveraging PBG’s extensive network of leading global retailers.

This acquisition marks a significant milestone in PBG’s ambitious journey to build a global portfolio of market-leading pet food brands.

HMT undertook financial due diligence on this transaction.

Paul Read commented:

“We are delighted to have advised Petbuddy on their acquisition of Thrive Pet Foods. This acquisition in the first step of Petbuddy’s ambitious global strategy and is a testament to its commitment to growth, innovation, and sustainability. We look forward to working with them again in the future.”

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