Rockpool invest in Imperial Corporate Events

HMT advised on private equity firm Rockpool’s investment in Imperial Corporate Events (‘ICE’), a UK-based corporate events agency, providing tickets and hospitality services to first-class events worldwide.

ICE specialises in delivering VIP event and travel services to corporate clients, combining premium travel, accommodation, and catering, with access to prestigious sporting events, concerts, shows, and unique culinary experiences.

Founded in 2002, ICE has developed a reputation for providing best-in-class events worldwide. Clients benefit from comprehensive pre-event support and dedicated on-site staff, ensuring a seamless and elevated experience for both companies and their guests. The business is well-positioned to capitalise on strong growth dynamics in the sports hospitality and VIP music experiences market, fuelled by rising demand for exclusive in-person experiences. ICE’s calendar features some of the world’s most sought-after events across sport, music and culture.

The business was co-founded, and is led by, CEO Rob Poutch, who has overseen the delivery of unique client experiences at more than 15,000 events during ICE’s 20+ year history.

Rockpool is investing alongside the existing management team, including Rob and his co-founder Pete Frisby, to support ICE’s next phase of growth. The investment will enable the company to expand its geographical reach, pursue acquisitions, and secure access to additional premium events across the global sports and entertainment sectors.

The HMT team, acted as sell-side lead advisor on the transaction which included, identifying the right investment partner, negotiating detailed terms, supporting the business through an extensive due diligence process and project managing the deal to a successful completion.

“After more than two decades helping clients strengthen their most important relationships through unforgettable in person experiences, we are at a pivotal moment. With Rockpool alongside us, we will scale across the UK and internationally, expanding our reach, deepening access to premium products, and raising the bar on service while staying true to the values and culture that make Imperial special.

HMT were instrumental in guiding us through every stage of the deal. Their strategic insight, professionalism, sector expertise and unwavering commitment made a complex process feel seamless. We couldn’t have asked for a better partner to help us deliver this transaction and look forward to working with them again in the future.”

Rob Poutch, CEO of Imperial

Andrew Thomson, Partner at HMT commented:

“We are delighted to have advised the Shareholders of ICE on their investment from Rockpool — a testament to the resilience of the industry and the strategic vision of both parties. It’s been a pleasure to help bring this partnership to life and create a platform to further consolidate this exciting market. We look forward to working with both ICE and Rockpool again in the future.”

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