Rockpool invests in Rosetta Brands

HMT LLP advised Rockpool Investments on their investment in Rosetta Brands, a B2B ecommerce company specialising in Amazon.

Rosetta Brands operates a unique high growth B2B Ecommerce-as-a-Service model offering leading global brands a fully outsourced Amazon channel across multiple geographies. Its proprietary software automates the ordering cycle with minimal human touchpoints while a combination of agency, optimization and vendor solutions allows Rosetta to significantly accelerate its clients’ average revenue per SKU across the Amazon channel.

Rosetta Brands has grown its business rapidly more than doubling its ecommerce-as-a-service revenues in each of the last three years.

Rockpool’s investment will support continued rapid growth in the existing business as well as expanding into new geographies and new product categories.

HMT undertook financial due diligence on this transaction.

Darran Green, Partner at Rockpool commented:

“We are very pleased to complete Rockpool’s investment in Rosetta Brands, relying on Paul and Hamish’s timely advice and insight. We look forward to working with HMT again on future deals.”

Paul Read, Partner at HMT commented:

“We are delighted to have advised Rockpool on their investment in Rosetta Brands. The business has had an incredible growth trajectory over the past three years and with Rockpool’s support will be able to expand their services in the UK and internationally.”



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