HMT LLP advised Edge Investments on their investment in Jungle Creations, one of the world’s most viewed companies on social media.
Set up by 27-year-old serial entrepreneur Jamie Bolding in 2014 and headquartered in London, Jungle’ s primary business is as a digital media owner, having created and commercialised some of Facebook’s most popular food, beauty and lifestyle brands such as VT and Twisted, amassing over 82 million followers. Jungle Creations’ in-house creative and production agency, ‘Treehouse’, has since gone on to conceptualise and distribute high-quality social media video content for some of the world’s biggest and most influential brands including Heinz, McDonald’s and Virgin, generating over 1.3 billion views.
Jungle Creations will use the funding to rapidly grow its existing offices in New York and Los Angeles, with a focus on building its global audience while tapping into local market opportunities. The funding will also enable Jungle Creations to build on its success as a leading content creator for the social age, by focusing its attention towards longer form content, such as short documentaries and TV mini-series.
The funding from Edge will also help Jungle Creations to continue to diversify its offering – from launching two ecommerce sites to deliver the products and gadgets from its videos into the hands of consumers, to devising restaurant concepts, pop-up bars and cookbooks, inspired by the success of its popular food brand Twisted.
The Guardian’s Director of Transformation Marketing, Charlotte Emmerson joins Jungle Creations as CMO. Following the transaction, David Fisher from Edge joins the Board.
HMT, led by Partner Paul Read and Manager Corin Briault-Hutter provided due diligence services on this transaction.
David Fisher, Partner at Edge commented:
“HMT were extremely helpful and flexible whilst undertaking financial due diligence on Jungle Creations on behalf of Edge. Paul and Corin managed a complex assignment very well and added significant value to our investment process and decision making. The team at HMT are always a pleasure to work with and we will certainly be using them again to undertake due diligence assignments in the future.”
Paul Read commented:
“We are delighted to have advised David and Edge on their strategic investment in Jungle Creations. The business operates in a fast-growing sector and their expertise in digital media, marketing and content creation has enabled them to become an industry leader. Edge’s investment and the appointment of the new Chairman and CMO will enable Jungle to reach their international ambitions. We look forward to working with them again in the future.”