HMT LLP acted as lead advisors to the shareholders of leading independent B2B agency The Marketing Practice (“TMP”) on their investment from Horizon Capital (“Horizon”).
Established in 2002, TMP is a global, business-to-business marketing agency headquartered in Oxfordshire, with offices in Oxford, Munich, Seattle and Sydney. The agency focuses on integrating all marketing disciplines in one place to design and run B2B marketing programmes.
The investment from Horizon Capital comes at a time of change in the B2B market, as clients adapt to disruption in sales and distribution models accelerated by the global COVID-19 pandemic. The funding will be used to create a new global leader in B2B marketing, building on The Marketing Practice’s existing strengths and market position. As well as organic growth and acquisitions, The Marketing Practice plans to further invest in its TMP Academy training platform to develop the combination of marketing and technical skills B2B clients are seeking.
Following the transaction, Luke Kingston and Matt Morris of Horizon Capital and Trevor Rolls as Chairman have joined the board, alongside the CEO Matt Harper and founder Clive McNamara.
HMT acted as lead advisors on the transaction which included assessing the strategic options for the shareholders and management, negotiating detailed investment terms, financial modelling, tax structuring and project managing the deal to a successful completion.
Clive McNamara from TMP commented:
“We are delighted to have appointed HMT as lead advisors on this transaction. Throughout the process Andrew and Ricky have been very hands-on and provided invaluable support at key moments. They were proactive in the early stages of the deal, anticipating and resolving critical issues early on to ensure a successful outcome for all parties. Their deal experience and commercial advice helped close the transaction in a timely and efficient manner.”
Andrew Thomson commented:
“We are delighted to have provided lead advisory support to TMP to secure the investment from Horizon Capital. The quality client base and service offering of the business underpins its impressive track record. Horizon’s support will enable the business to accelerate its growth in global account-based marketing and develop its expertise in technology and data. We look forward to working with TMP in the future.”