Project Description

HMT LLP advised Rockpool Investments on their growth capital investment in lead generation technology company mmadigital.

mmadigital makes use of its proprietary lead generation platform to generate qualified leads for its base of over 70 law firm clients.

mmadigital is led by its founder, Dez Derry, who has delivered a period of sustained high growth alongside his management team since launching mmadigital in 2016.

Mark Cappell has joined the board as Non-Executive Chairman. Mark brings significant experience in software and service companies and will support Dez as the business enters its next phase of growth.

The funding will assist mmadigital to continue its impressive growth journey and to further capitalise on its lead generation expertise by expanding its service range organically and via bolt-on acquisitions.

HMT undertook financial due diligence for Rockpool on this transaction.

Guy Ellis, Partner at Rockpool commented:

“mmadigital represents an exciting opportunity for our investors to support a fast-growing lead generation business. Paul and Hamish were able to quickly gain a strong understanding of the business and highlight key points early which allowed for a smooth transaction process.”

Paul Read commented:

“We are delighted to have advised Rockpool on their investment in mmadigital. The business is led by a strong management team and has an undeniable reputation for lead generation in the legal sector. With Rockpool’s support, mmadigital is on the right track to complete their ambitious growth strategy. We look forward to working with them again in the future.”

The transaction is subject to FCA approval.