HMT LLP advised Foresight Group on their series B investment in Newsflare, one of the world’s leading licensing platforms and marketplaces for user-generated video (UGV). Foresight invested £4 million into the business with an additional £1m investment from existing investor, Edge Investments.
Newsflare was co-founded in 2011 by Jon Cornwell, CEO, and is headquartered in London with teams in Los Angeles and New York. Newsflare is a marketplace for the monetisation of user generated video (“UGV”) and has one of the largest fully-rights cleared video libraries in the world, with over 244,000 licensable videos currently on its platform.
Newsflare shares the revenues it generates with a 45,000+ strong global member base of filmers who capture the diverse, unique and powerful new video content it licenses. The business has returned over US$11 million to individual filmers, mainly people with smartphones in the right place at the right time.
This funding round, led by Foresight Group together with existing investor Edge Investments, will enable Newsflare to grow the number of fully licensed UGV clips on its cutting-edge platform and accelerate growth. The business’ proprietary technology and Trust Algorithm™ authenticates IP ownership and allows customers – including the world’s leading media companies, brands, agencies and social media platforms – to discover and license UGV content quickly and safely.
The £5m investment, from two of the UK’s leading TMT venture funds, will be used to increase Newsflare’s global footprint, grow its talented team, and expand its Studios and Marketplace business across Europe, North America and Asia. More people will see Newsflare’s unique and inspiring content – and more money will go back into the creator economy.
HMT undertook financial due diligence for Foresight on this transaction.
Lindsay Duebendorfer, Investment Manager at Foresight commented:
“It was a pleasure to work with HMT on this transaction. Having worked with Newsflare before, HMT provided us with invaluable insights and real clarity throughout this transaction enabling us to make informed decisions and worked closely with all parties to ensure an effective outcome.”
Paul Read commented:
“We are delighted to have advised Foresight on their investment in Newsflare. The business has experienced significant growth and has become a world leading user-generated video platform. We look forward to working with them again.”