Value creation within the IT MSP sector

On Thursday 30 April 2026, HMT, together with YFM private equity, had the pleasure of hosting a dinner discussion for the leaders of IT Managed Service businesses in Central Reading. Along with Wendy Hart of HMT and David Wrench of YFM, the discussion was seeded and guided by Peter Sweetbaum, long term ex CEO of ECI-backed Content and Cloud and now Chair of Focus Group (amongst other things!) The discussion was refreshingly open and, without breaching the confidences of those present, the purpose of this brief article is to summarise the themes of the debate and to draw together some of the conclusions reached by the parties present.

Our dinner guests represented a wide cohort of Managed Service Providers from early-stage specialist businesses to much larger MSPs with a wide range of offerings. Despite this, there was a remarkably consistent view of the path to value for MSPs in today’s market and a remarkable consistency of preoccupations for those leading them.

Introduction

We began by discussing the reasons that MSPs have historically been attractive for investors and acquirers, leading to considerable consolidation in the space over the period since the global pandemic of 2020 to 2021. As an initially fragmented sector, simple “for scale” buy and build strategies in the space had permitted investors to bolt together a range of diverse SMBs to deliver cost synergies and multiple arbitrage. This represented a clear and straightforward exit route for the founders of such businesses and was for a while, a win-win.

The view around the table was that some of the M&A associated with this strategy has been poorly executed, resulting in deals focussed on scale for scale’s sake and a lack of meaningful integration. As a result, more recent buy and build strategies have been focussed on filling capability gaps, building vertical credibility and pricing acquisitions more sustainably; a more challenging scenario for sellers and buyers but a clearer eye line to value creation.

This led to a discussion of the ways in which current MSP leaders can best build value in their businesses and a strong steer from both Peter and David (as acquirers and investors of such companies) that a “distinct and compelling” offering, whether it be of technical capability or vertical understanding is the most direct route to value. While measurable ARR will continue to have value for its predictability, there is an increasing acceptance that professional services play a fundamental role in the MSP customer journey; not only contributing to effective and sticky deployment but also creating the differentiation which is a prerequisite of attractiveness as an acquisition target.

While Private Equity and Buy and Build Trade acquirers will continue to have a checklist for the “perfect” acquisition, the mix between professional services and repeatable services is no longer a fixed point on the list. Similarly, while there has traditionally been a tendency to disregard low margin high volume businesses in the space as “commodity”; investors and acquirers are now more willing to look behind the margins to better understand the degree of customer dependency, repeatability and differentiation offered by an individual company.

Inevitably a large part of the evening was spent discussing the role of AI in the MSP space and the wider “panic” around its impact on pricing and value in the sector. It was generally conceded that AI is taking up a lot of board room airspace. It was also conceded, however, that much of the internal debate around AI is currently speculation and hypothesis. All of the businesses present were actively considering how to use AI to reduce cost and increase efficiency, for example around incident analysis and response; but none were actively yet building an AI proposition as part of their customer offering and this was felt to be a little way off yet. Not least because of customer trust. IT services, selfevidently, are business-critical for most MSP customers.

It was felt that over the coming months, AI and the perception of its use in MSP services, was likely to lead to pricing discussion and a shift over time to value pricing for professional services rather than time-based pricing. It was also felt that there was a clear role for AI in terms of customer experience, using agentic models to triage issues and deliver front line advice. Undoubtedly MSPs will see some pressure to reduce the size of service desk teams as AI agents come into play and there have already been attempts to monetise AI solutions in some parts of the market.

We dragged ourselves away from the fascinating, thorny and currently unresolved question of the place of AI in IT MSP services to think about what “distinct and compelling” really means in the MSP context.

Areas of differentiation

Recognising that core IT services are coming under pressure from broader price sensitivity as well as a wide range of SMB providers the following were felt by our guests to be areas of differentiation and real value;

  • The collection, analysis and re-presenting of customer data (individual or collective) to deliver insights and predictions
  • Deep verticalization, permitting distinct industry solutions and proprietary knowledge in professional services including self-generated IP.
  • Pattern mapping in the consumption of products and services in order to offer and deliver packaged solutions that directly address customer needs
  • Solutions which are embedded deep within customer operations and demonstrably both sticky and business critical

The above factors seemed to play out across MSPs of different scale and focus, with several of our guests referencing occasions where it had been customer relationships and trust in delivery that made a substantive difference to winning or retaining work.

That brought us to the final discussion of the evening which surrounded the question of scaling and succession for the founders and leaders of IT MSPs. It was deemed that the energy and personal commitment of founders to the success of their business, and the passion for their proposition, played a material role in early sales success. This played out in the clarity with which they articulate the proposition as well as the personal investment in high quality delivery. We discussed the challenges of transitioning from a situation where the founders lead the business to a scaled entity, where a professional sales function can take-over. Drawing on the experience of some of the larger businesses represented and of Peter and David themselves, it was agreed that such transition needs to be undertaken slowly and with long periods of handover and co-working and that it puts the recruitment of senior hires firmly at the heart of successful scaling. It was well recognised around the table that an exit is all but impossible if a founder still sits at the heart of sales.

To summarise, at the end of a delicious dinner and an enthusiastic and participative discussion, we concluded that the focus of IT MSP owners should be on delivering organic growth through focus, differentiation and intelligent packaging of solutions, that M&A strategies should be capability focussed and not driven purely by revenue scale and multiple arbitrage and that AI should in the short term be directed at increasing business efficiency and improving the customer experience. While “founder-power” can move mountains, the prize comes from scaling business without loss of energy and culture.

Value creation within the IT MSP sector

On Thursday 30 April 2026, HMT, together with YFM private equity, had the pleasure of hosting a dinner discussion for the leaders of IT Managed Service businesses in Central Reading. Along with Wendy Hart of HMT and David Wrench of YFM, the discussion was seeded and guided by Peter Sweetbaum, long term ex CEO of ECI-backed Content and Cloud and now Chair of Focus Group (amongst other things!) The discussion was refreshingly open and, without breaching the confidences of those present, the purpose of this brief article is to summarise the themes of the debate and to draw together some of the conclusions reached by the parties present.

Our dinner guests represented a wide cohort of Managed Service Providers from early-stage specialist businesses to much larger MSPs with a wide range of offerings. Despite this, there was a remarkably consistent view of the path to value for MSPs in today’s market and a remarkable consistency of preoccupations for those leading them.

Introduction

We began by discussing the reasons that MSPs have historically been attractive for investors and acquirers, leading to considerable consolidation in the space over the period since the global pandemic of 2020 to 2021. As an initially fragmented sector, simple “for scale” buy and build strategies in the space had permitted investors to bolt together a range of diverse SMBs to deliver cost synergies and multiple arbitrage. This represented a clear and straightforward exit route for the founders of such businesses and was for a while, a win-win.

The view around the table was that some of the M&A associated with this strategy has been poorly executed, resulting in deals focussed on scale for scale’s sake and a lack of meaningful integration. As a result, more recent buy and build strategies have been focussed on filling capability gaps, building vertical credibility and pricing acquisitions more sustainably; a more challenging scenario for sellers and buyers but a clearer eye line to value creation.

This led to a discussion of the ways in which current MSP leaders can best build value in their businesses and a strong steer from both Peter and David (as acquirers and investors of such companies) that a “distinct and compelling” offering, whether it be of technical capability or vertical understanding is the most direct route to value. While measurable ARR will continue to have value for its predictability, there is an increasing acceptance that professional services play a fundamental role in the MSP customer journey; not only contributing to effective and sticky deployment but also creating the differentiation which is a prerequisite of attractiveness as an acquisition target.

While Private Equity and Buy and Build Trade acquirers will continue to have a checklist for the “perfect” acquisition, the mix between professional services and repeatable services is no longer a fixed point on the list. Similarly, while there has traditionally been a tendency to disregard low margin high volume businesses in the space as “commodity”; investors and acquirers are now more willing to look behind the margins to better understand the degree of customer dependency, repeatability and differentiation offered by an individual company.

Inevitably a large part of the evening was spent discussing the role of AI in the MSP space and the wider “panic” around its impact on pricing and value in the sector. It was generally conceded that AI is taking up a lot of board room airspace. It was also conceded, however, that much of the internal debate around AI is currently speculation and hypothesis. All of the businesses present were actively considering how to use AI to reduce cost and increase efficiency, for example around incident analysis and response; but none were actively yet building an AI proposition as part of their customer offering and this was felt to be a little way off yet. Not least because of customer trust. IT services, selfevidently, are business-critical for most MSP customers.

It was felt that over the coming months, AI and the perception of its use in MSP services, was likely to lead to pricing discussion and a shift over time to value pricing for professional services rather than time-based pricing. It was also felt that there was a clear role for AI in terms of customer experience, using agentic models to triage issues and deliver front line advice. Undoubtedly MSPs will see some pressure to reduce the size of service desk teams as AI agents come into play and there have already been attempts to monetise AI solutions in some parts of the market.

We dragged ourselves away from the fascinating, thorny and currently unresolved question of the place of AI in IT MSP services to think about what “distinct and compelling” really means in the MSP context.

Areas of differentiation

Recognising that core IT services are coming under pressure from broader price sensitivity as well as a wide range of SMB providers the following were felt by our guests to be areas of differentiation and real value;

  • The collection, analysis and re-presenting of customer data (individual or collective) to deliver insights and predictions
  • Deep verticalization, permitting distinct industry solutions and proprietary knowledge in professional services including self-generated IP.
  • Pattern mapping in the consumption of products and services in order to offer and deliver packaged solutions that directly address customer needs
  • Solutions which are embedded deep within customer operations and demonstrably both sticky and business critical

The above factors seemed to play out across MSPs of different scale and focus, with several of our guests referencing occasions where it had been customer relationships and trust in delivery that made a substantive difference to winning or retaining work.

That brought us to the final discussion of the evening which surrounded the question of scaling and succession for the founders and leaders of IT MSPs. It was deemed that the energy and personal commitment of founders to the success of their business, and the passion for their proposition, played a material role in early sales success. This played out in the clarity with which they articulate the proposition as well as the personal investment in high quality delivery. We discussed the challenges of transitioning from a situation where the founders lead the business to a scaled entity, where a professional sales function can take-over. Drawing on the experience of some of the larger businesses represented and of Peter and David themselves, it was agreed that such transition needs to be undertaken slowly and with long periods of handover and co-working and that it puts the recruitment of senior hires firmly at the heart of successful scaling. It was well recognised around the table that an exit is all but impossible if a founder still sits at the heart of sales.

To summarise, at the end of a delicious dinner and an enthusiastic and participative discussion, we concluded that the focus of IT MSP owners should be on delivering organic growth through focus, differentiation and intelligent packaging of solutions, that M&A strategies should be capability focussed and not driven purely by revenue scale and multiple arbitrage and that AI should in the short term be directed at increasing business efficiency and improving the customer experience. While “founder-power” can move mountains, the prize comes from scaling business without loss of energy and culture.

[White Paper] M&A Activity and Future in the Specialist Logistics Market

UK Specialist Logistics Market : A Brief Overview

In 2025, M&A activity in the UK’s specialist logistics market gathered momentum, reflecting both the
structural evolution of the sector as well as the strategic changes operators, investors and customers are
facing. The specialist logistics market is a niche subsector of the UK’s broader UK freight and logistics
market. However, their distinction matters commercially and the markets are differentiated by complexity,
value and customer criticality. This is how they differ:

– UK Freight & Logistics Market

This is the end-to-end movement and storage of goods across the UK and internationally. This typically includes warehousing distribution, general haulage and pallet networks, road, rail, sea and air freight, as well as international forwarding and customs services. The freight and logistics market underpins the UK economy and covers the majority of physical goods movement.

– UK Specialist Logistics Market

Specialist logistics sits within the freight and logistics sector, however it focuses on high-complexity, regulated or mission-critical services where standard solutions are insufficient. This typically includes; temperature controlled or cold-chain logistics, hazardous, chemical or pharmaceutical transport, high-value, secure or time-critical deliveries, contract logistics, e-commerce fulfilment and last-mile specialisms, healthcare, aerospace, defence or industrial logistics. Operators within this sector often act as strategic partners rather than interchangeable suppliers.

This differentiation matters as specialist logistics businesses tend to be more attractive acquisition targets
due to defensibility, recurring revenues and pricing power. General freight assets are more cyclical and
price-sensitive. For B2B customers, specialist logistics providers reduce operational risk in critical supply
chains, whereas general freight and logistics providers optimise cost and coverage.

Mordor Intelligence has predicted that the UK’s freight and logistics market will grow from a value of USD
142.33 billion to USD 146.19 billion in 2026, with a forecast to reach USD 167.1 billion by 2031, with a CAGR of 2.71% between 2026 and 2031. The predicted growth reflects how the sector is adapting to
accommodate increased demand. In 2025, the e-commerce market in the UK was worth USD 285.60
billion. The increased spend has resulted in a rising number of average parcel stops per route, both
lowering cost per-delivery and improving same-day and next-day service economics. While this shift
doesn’t directly extend to specialist logistics providers, the ripple effects are significant. As consumers
grow to expect rapid, low-cost deliveries, expectations will rise across all of the logistics landscape,
including sectors that are unable to match parcel-carrier efficiencies. At the same time, the expansion of
retail continues to increase demand for services that general carriers can’t provide, such as white-glove
delivery, technical installation, temperature-controlled transport, secure handling and urgent medical
logistics. Although broader macroeconomic uncertainty shaped a lot of the decision-making in 2025, deal
activity in the sector remained resilient, driven by the essential nature of logistics services and their
increased strategic importance as supply chains become more complex. According to industry reporting,
39 deals were completed in the first half of the year, with roughly 40% involving tech-enabled businesses. […]

Drivers of M&A in the UK’s Specialist Logistics Market

Until recently, the UK’s logistics market has been fragmented, with many specialist operators serving
regional or niche verticals. Acquirers, both strategic buyers and PE-backed platforms, have begun
addressing this through bolt-on acquisitions that enable logistics providers to expand geographically,
increase density within existing networks and unlock operational efficiencies. In an environment of rising
labour, compliance and fuel costs, scale has become a key consideration in terms of protecting margins
and sustaining service quality. Cross-border investment has also played a significant role in shaping deal
activity in the UK’s specialist logistics market. This is because international logistics groups and investors
continue to view the UK as a market that is strategically important, offering proximity to a large number
of consumers, sophisticated infrastructure and expertise across all specialist logistics disciplines.
Acquisitions by non-UK buyers have often been driven by the need to establish or strengthen a UK
foothold, access wider European networks, or access specialist capabilities that can be replicated in other
locations.

Alongside scale and geography, capability acquisition has become one of the most important strategic
drivers of M&A activity in the UK’s specialist logistics sector. In an environment where service reliability,
visibility and responsiveness are increasingly important, buyers are no longer acquiring businesses to
simply add volume. Instead, many transactions are now deliberate, designed to secure capabilities that
would otherwise be costly, time-consuming or pose operational risk, if built organically.

As a result, a number of recent deals have targeted operators with advanced operational systems,
automation and tech-enabled service models. Capabilities such as real-time consignment tracking,
warehouse management systems, dynamic route optimisation and integrated customer reporting
platforms are now considered “core infrastructure” rather than optional extras. For B2B customers, these
tools underpin operations and enable better inventory control and support compliance, particularly in
regulated or time-critical environments. It is becoming increasingly clear that these technologies are no
longer perceived as points of differentiation, they have become baseline expectations. From an acquirer’s
perspective, businesses that have successfully embedded technology into day-to-day operations are seen
as more scalable and resilient. This scalability is particularly attractive in specialist logistics, where service
complexity and compliance requirements can otherwise limit growth. Similarly, tech-led operators are
also better positioned to respond to disruption caused by demand volatility, labour constraints or
regulatory change. As a result, buyers are placing a premium on logistics businesses where technology is
not layered on top of operations, but fully integrated into the operating model and customer proposition.
These assets are viewed not only as stronger platforms for future growth, but as more credible long-term
partners for B2B clients seeking reliability and transparency across their supply chains.

Private equity has continued to play a central role in shaping M&A activity across the specialist logistics
sector, acting as both a catalyst for consolidation and a source of long-term capital. At a fundamental
level, logistics offers a combination of predictable demand and strong cash generation, which is
increasingly scarce in more cyclical or discretionary industries. Despite broader economic conditions,
goods continue to move, inventories still need managing and supply chains need to remain functional. For private equity investors, this translates into revenues that are relatively defensive and are supported by ongoing contractual relationships, rather than one-off transactions. In specialist segments of the market, these dynamics are even more pronounced, with long-term contracts and embedded operating processes underpinning revenue visibility. Consequently, PE-backed platforms have been well positioned to action buy-and-build strategies within specialist subsectors. The fragmented nature of the market has created opportunities for buyers to acquire smaller operators at attractive entry multiples and integrate them into a scaled platform, enabling them to unlock value through operational improvement, network optimisation and procurement efficiencies. In time, these strategies can enhance earnings and reduce risk through diversification of geographies, service lines and customers. Specialist logistics assets are particularly attractive in this context because they benefit from high switching costs and customer retention. In instances where logistics services are ‘mission-critical’, such as healthcare, hazardous materials and temperature-controlled supply chains, changing provider can be an operational risk for customers. This creates durable relationships, longer contracts and a higher tolerance for price adjustments linked to cost inflation, all of which support margin stability.

However, M&A activity in the UK’s specialist logistics market has not just been driven by defensive
considerations. Many transactions reflect strategic repositioning as logistics providers adapt to changing
customer expectations. B2B clients are particularly focused on implementing integrated, end-to-end
solutions, rather than fragmented service provision. This has encouraged acquisitions that expand service
offerings, such as combining warehousing with transport and value-added services. This not only allows
operators to strengthen customer relationships and take a greater share of logistics spend. […]

To receive a copy of the full white paper, please email Melissa Dainelli at [email protected].

[White Paper] M&A Activity and Future in the Specialist Logistics Market

UK Specialist Logistics Market : A Brief Overview

In 2025, M&A activity in the UK’s specialist logistics market gathered momentum, reflecting both the
structural evolution of the sector as well as the strategic changes operators, investors and customers are
facing. The specialist logistics market is a niche subsector of the UK’s broader UK freight and logistics
market. However, their distinction matters commercially and the markets are differentiated by complexity,
value and customer criticality. This is how they differ:

– UK Freight & Logistics Market

This is the end-to-end movement and storage of goods across the UK and internationally. This typically includes warehousing distribution, general haulage and pallet networks, road, rail, sea and air freight, as well as international forwarding and customs services. The freight and logistics market underpins the UK economy and covers the majority of physical goods movement.

– UK Specialist Logistics Market

Specialist logistics sits within the freight and logistics sector, however it focuses on high-complexity, regulated or mission-critical services where standard solutions are insufficient. This typically includes; temperature controlled or cold-chain logistics, hazardous, chemical or pharmaceutical transport, high-value, secure or time-critical deliveries, contract logistics, e-commerce fulfilment and last-mile specialisms, healthcare, aerospace, defence or industrial logistics. Operators within this sector often act as strategic partners rather than interchangeable suppliers.

This differentiation matters as specialist logistics businesses tend to be more attractive acquisition targets
due to defensibility, recurring revenues and pricing power. General freight assets are more cyclical and
price-sensitive. For B2B customers, specialist logistics providers reduce operational risk in critical supply
chains, whereas general freight and logistics providers optimise cost and coverage.

Mordor Intelligence has predicted that the UK’s freight and logistics market will grow from a value of USD
142.33 billion to USD 146.19 billion in 2026, with a forecast to reach USD 167.1 billion by 2031, with a CAGR of 2.71% between 2026 and 2031. The predicted growth reflects how the sector is adapting to
accommodate increased demand. In 2025, the e-commerce market in the UK was worth USD 285.60
billion. The increased spend has resulted in a rising number of average parcel stops per route, both
lowering cost per-delivery and improving same-day and next-day service economics. While this shift
doesn’t directly extend to specialist logistics providers, the ripple effects are significant. As consumers
grow to expect rapid, low-cost deliveries, expectations will rise across all of the logistics landscape,
including sectors that are unable to match parcel-carrier efficiencies. At the same time, the expansion of
retail continues to increase demand for services that general carriers can’t provide, such as white-glove
delivery, technical installation, temperature-controlled transport, secure handling and urgent medical
logistics. Although broader macroeconomic uncertainty shaped a lot of the decision-making in 2025, deal
activity in the sector remained resilient, driven by the essential nature of logistics services and their
increased strategic importance as supply chains become more complex. According to industry reporting,
39 deals were completed in the first half of the year, with roughly 40% involving tech-enabled businesses. […]

Drivers of M&A in the UK’s Specialist Logistics Market

Until recently, the UK’s logistics market has been fragmented, with many specialist operators serving
regional or niche verticals. Acquirers, both strategic buyers and PE-backed platforms, have begun
addressing this through bolt-on acquisitions that enable logistics providers to expand geographically,
increase density within existing networks and unlock operational efficiencies. In an environment of rising
labour, compliance and fuel costs, scale has become a key consideration in terms of protecting margins
and sustaining service quality. Cross-border investment has also played a significant role in shaping deal
activity in the UK’s specialist logistics market. This is because international logistics groups and investors
continue to view the UK as a market that is strategically important, offering proximity to a large number
of consumers, sophisticated infrastructure and expertise across all specialist logistics disciplines.
Acquisitions by non-UK buyers have often been driven by the need to establish or strengthen a UK
foothold, access wider European networks, or access specialist capabilities that can be replicated in other
locations.

Alongside scale and geography, capability acquisition has become one of the most important strategic
drivers of M&A activity in the UK’s specialist logistics sector. In an environment where service reliability,
visibility and responsiveness are increasingly important, buyers are no longer acquiring businesses to
simply add volume. Instead, many transactions are now deliberate, designed to secure capabilities that
would otherwise be costly, time-consuming or pose operational risk, if built organically.

As a result, a number of recent deals have targeted operators with advanced operational systems,
automation and tech-enabled service models. Capabilities such as real-time consignment tracking,
warehouse management systems, dynamic route optimisation and integrated customer reporting
platforms are now considered “core infrastructure” rather than optional extras. For B2B customers, these
tools underpin operations and enable better inventory control and support compliance, particularly in
regulated or time-critical environments. It is becoming increasingly clear that these technologies are no
longer perceived as points of differentiation, they have become baseline expectations. From an acquirer’s
perspective, businesses that have successfully embedded technology into day-to-day operations are seen
as more scalable and resilient. This scalability is particularly attractive in specialist logistics, where service
complexity and compliance requirements can otherwise limit growth. Similarly, tech-led operators are
also better positioned to respond to disruption caused by demand volatility, labour constraints or
regulatory change. As a result, buyers are placing a premium on logistics businesses where technology is
not layered on top of operations, but fully integrated into the operating model and customer proposition.
These assets are viewed not only as stronger platforms for future growth, but as more credible long-term
partners for B2B clients seeking reliability and transparency across their supply chains.

Private equity has continued to play a central role in shaping M&A activity across the specialist logistics
sector, acting as both a catalyst for consolidation and a source of long-term capital. At a fundamental
level, logistics offers a combination of predictable demand and strong cash generation, which is
increasingly scarce in more cyclical or discretionary industries. Despite broader economic conditions,
goods continue to move, inventories still need managing and supply chains need to remain functional. For private equity investors, this translates into revenues that are relatively defensive and are supported by ongoing contractual relationships, rather than one-off transactions. In specialist segments of the market, these dynamics are even more pronounced, with long-term contracts and embedded operating processes underpinning revenue visibility. Consequently, PE-backed platforms have been well positioned to action buy-and-build strategies within specialist subsectors. The fragmented nature of the market has created opportunities for buyers to acquire smaller operators at attractive entry multiples and integrate them into a scaled platform, enabling them to unlock value through operational improvement, network optimisation and procurement efficiencies. In time, these strategies can enhance earnings and reduce risk through diversification of geographies, service lines and customers. Specialist logistics assets are particularly attractive in this context because they benefit from high switching costs and customer retention. In instances where logistics services are ‘mission-critical’, such as healthcare, hazardous materials and temperature-controlled supply chains, changing provider can be an operational risk for customers. This creates durable relationships, longer contracts and a higher tolerance for price adjustments linked to cost inflation, all of which support margin stability.

However, M&A activity in the UK’s specialist logistics market has not just been driven by defensive
considerations. Many transactions reflect strategic repositioning as logistics providers adapt to changing
customer expectations. B2B clients are particularly focused on implementing integrated, end-to-end
solutions, rather than fragmented service provision. This has encouraged acquisitions that expand service
offerings, such as combining warehousing with transport and value-added services. This not only allows
operators to strengthen customer relationships and take a greater share of logistics spend. […]

To receive a copy of the full white paper, please email Melissa Dainelli at [email protected].